Led the product strategy and development of a Shopify-powered platform, leveraging data-driven insights to enhance the shopping experience. Collaborated cross-functionally to integrate curated collections, optimize user flows, and improve scalability. Delivered measurable results, including increased customer engagement and online sales, by aligning branding with functionality to create impactful, scalable e-commerce solutions.

Collaborated with institutions like Harvard, NYU, and Carnegie Mellon to craft user-centric digital strategies, including sitemaps, wireframes, and usability-focused solutions. Delivered tailored online experiences that streamlined navigation and improved stakeholder engagement. This work reflects my expertise in balancing user needs with business objectives, as well as my ability to manage large-scale, high-impact projects.

Managed the product lifecycle of a Webflow-powered DTC platform targeting eco-conscious consumers. Developed and implemented seamless user experience strategies that reflected the brand’s core values, driving customer engagement and online sales growth. This project showcases my expertise in translating brand identity into measurable business outcomes through user-centered product management.

Led the end-to-end product development of a user-focused app for B2C and B2B markets. Conducted comprehensive user research, prototyping, and MVP development, attracting 5,000 beta users and securing $100K in seed funding. Demonstrated strong alignment of design strategy with business goals, resulting in an innovative, scalable product with measurable results.