Product Strategy | NFT Marketplace
Goal
Work
Developed and executed a comprehensive product strategy to align user needs with business objectives. Collaborated closely with designers, developers, and stakeholders to deliver a platform that maximized both user engagement and business impact.
Oversaw the end-to-end product lifecycle, including prioritization, roadmap creation, and post-launch iterations to continuously improve platform performance and user satisfaction.
End result
Platform Engagement
Conversion Rate
User Retention
Bounce Rate
Guided the creation of Livity’s brand identity, working across teams to translate its mission into a compelling visual and narrative strategy. Collaborating with WASH organizations, I ensured the platform’s messaging resonated with its audience, strengthening Livity’s position as a leader in impact-driven solutions.
Managed the redesign of Livity’s user experience, bringing together user researchers, designers, and developers to create a more intuitive journey. By improving access to key resources and simplifying touchpoints, I ensured users could easily connect with the platform’s tools and mission.
Directed updates to Livity’s platform to enhance usability and resource accessibility. By collaborating with designers and developers, I implemented features like improved navigation and interactive tools, ensuring the platform supported both user needs and strategic goals.
