Product Management | E-Commerce Strategy
Goal
Work
Led the optimization of Yeswa’s user journey by collaborating with designers and developers to streamline touchpoints across the shopping experience. Focused on creating a seamless transition from product discovery to checkout, enabling a frictionless journey for customers.
Oversaw the implementation of intuitive features and improved workflows, aligning them with business objectives to maximize engagement and satisfaction.
End result
Platform Engagement
Conversion Rate
User Retention
Bounce Rate
Partnered with stakeholders to reflect Yeswa’s core values through intuitive design. Created a platform that balanced cultural inclusivity and modern functionality, ensuring the shopping experience resonated with diverse audiences. By aligning the brand’s vision with user-centric design principles, I successfully reinforced brand identity across all touchpoints.
Analyzed customer behavior to identify inefficiencies in the shopping flow, prioritizing key areas for improvement. Introduced a more intuitive navigation structure, optimized the search experience, and simplified checkout workflows. These changes helped customers discover products and complete purchases more easily, improving both satisfaction and sales.
Directed efforts to make Yeswa’s platform accessible to a diverse user base, incorporating mobile-first optimizations and scalability for expanding product offerings. Worked with technical teams to ensure backend systems supported growth while maintaining a seamless user experience across devices.
